On July 29th, 2003. Neusoft which is well-known as a solution provider began to stride into the online IT education field and the gorgeous press conference for Neusoft online University Establishment and its Website http://www.neusoftonline.com/ Launch was held in Dalian Neusoft IIT and marked Neusoft IIT, which served as a IT education and E-training solution provider among Neusoft’s three core business areas, began to expand its wings. And therefore, the Neusoft IIT became a real ESP (Education Service Provider) integrated with degree education, lifelong education and online education.

     Neusoft’s progression into IT education is a great success, and it comes with all the conditions including IT education and training. As a software company that came from a university, Neusoft and education have always been in complete harmony. Neusoft is a typical company in which enterprise culture have and campus culture amalgamated well. The Establishment of Neusoft IIT and the form a benign and interactive development mode of “education”—“industry”—“education” proved that Neusoft had always been in love with education. The creative education philosophy and successful school administration of Neusoft proved that Neusoft which had accumulated experience and industry for ten years have converted its understanding of technology and client’s expectation of technology to a new education method and philosophy. And now it provides society, clients and partners with the latest and most practical education and training service, supplies the clients with talents and consults on the implementation of informationalized solutions to realize “We Value Your E-Business” and “Education Creates the Values of Students”.

    The Internet is changing our work, life, entertainment and studies with its infinite capacity, wide spread and interactive and customized features. With this trend, online learning has become a new way of learning with special advantages. According to statistics, in the United States, the number of online learners increases at the rate of more than 300% per year. In 1999, there have been more than 70 million Americans who obtained knowledge and working skills through Internet and more than 60% of companies offer their employees with training and continuing education by e-Learning.

    The prosperous development of e-Learning makes us believe that online learning is leading a new innovation in education field now. The outbreak of SARS made Chinese society realize the importance of network education. Neusoft sees structuring the studying society as its own duty and complies with the demand of development in the era of network education. “Neusoft Online Education” is just the result of this idea bred by Neusoft.

    Integrating worldwide education resources, Neusoft has established Neusoft online University (NOU). Committed to become the "virtual university" for individuals, enterprises, government organizations and communities, NOU offers the great breadth and depth for e-Learning solution with a powerful combination of IT, business & management, and language content integrating the curriculum, faculty and technology of Degree-conferring education, lifelong education, teachers and technology and sharing the education resources of cooperative partners.

    Liu Jiren, Chairman and President of Neusoft Group expressed that NOU is another increment service of Neusoft Group’s IT education and training solution and is an extension of education at Neusoft IIT. The extension is not only from “physics” to “network” but also as like as two peas in content. Neusoft’s own advantages in establishing the online university is that it has three distributed IT institutes in Dalian, Nanhai, and Chengdu and plenty of human resource storage, which can help realize the share of resources.

    When refering to the foreground of NOU, Dr. Liu Jiren said that network education is an innovation but the simple definition of e-Learing is to create a learning environment, so there is also a concept of innovation behind studies.

    NOU has a Digital Education R&D center and Digital Teaching Support center made up of more than 200 experienced software development engineers. They can supply NOU with some network teaching platforms and apply systems such as the Learning Management System (LMS) and the Knowledge Management System (KMS). Neusoft Online University has introduced and developed 600 of its own copyrighted online interactive courses based on WEB in Chinese, English and Japanese in the fields of information technology, language and business management. Those courses, totaling approximately 30000 hours, will satisfy the personalized needs of individual learners and organizations at different levels in various academic aspects.

    The multi-level online courses on information technology include common software, basic knowledge on information technology, individual office system, web, database, Internet, operating system and software system development. They are designed for learners at different levelswith individualized needs. There are some top-class multimedia foreign language training courses in the world of NOU. Neusoft TMM and application-oriented Computerized Assessment System for English Communication (CASEC) provide business language learners a shortcut.

    According to Dr. Wen Tao, Vice President of Neusoft Group and President of Neusoft IIT, the setup of NOU’s courses takes the domestic market demand into account and then introduces the leading international courses in online education. For example, information technology courses are aimed at supplying the corresponding course to a large variety of learners. No matter whether they are middle school students, university students whose major is not information technology a, officials, or even professional workers in IT, they only need basic knowledge computer, use the NOU courses will satisfy the personalized demand of different learners. The multimedia and interactive courses make the computer learning not dull or mysterious any more; both the English edition and Chinese edition provide the students more choices and make them strengthen their learning ability on computer English while learning computer knowledge.

    President Wen Tao also refers to two series of special language learning courses of NOU: Computerized Assessment System for English Communication (CASEC) and Tell me More referred as (TMM) Multimedia Foreign Language Training Course.

    Neusoft CASEC International Professional English Study System includes Neusoft CASEC international professional English Computerized Assessment System and Neusoft CASEC International Professional English Online Study Curriculum. CASEC (Computerized Assessment System for English Communication) is the automatic examination assessment system based on the advanced IRT theory and can not only test the examinees’ English ability instantly and accurately but also estimate the result of other English tests including TOEFL, TOEIC and so on. The online learning courses are made up of one business English courses and four TOEIC tutorial courses to improve the English communicative ability and result of TOEIC.

    The Tell Me More courses are one of the language courses in Neusoft Online University. The TMM will provide the whole set of interactive English dialogues and guidelines for the learners to practice the right international pronunciation by adopting the most advanced Voice Recognition System and the contents are attractive. Based on the multimedia teaching approach, it contains 96 units, which are divided into 8 levels from junior, intermediate to senior, in addition, the Commercial English courses totaling 1600 hours including more than 8000 exercises.
    
    Combining face-to-face education with online study, NOU and Neusoft IIT offer different online options such as free study, online classroom, online assessment channels and functions to meet the needs of our mobile constituency.

    Creating “Zero Distance” interaction between learners and knowledge providers by networking is the feature of NOU. It includes: online automatic homework submitting system, distributive online tutor system, campus opening week for NOU’s students (opening day, attending test and face-to-face study), online corner (online students make up a virtual and communicate interactively), Multilanguage interaction (Chinese, English, Japanese), online assessment system, online SOVO (online students can apply to join the Neusoft IIT SOVO) and so on.

    The sales strategy of NOU is a distribution strategy. To make the brand of “Neusoft Online University” and expand the distribution sales, Neusoft received a sales approval in China and its management is based on the following “five unification”: unified price system, unified brand, unified management system, unified service standard and unified advertising. NOU distribution development strategy plans to set up 300 distribution centers called “Education and Service Center of Neusoft Online University” in the next three years. Agents all over the country will use NOU’s brand resources, online education products and service resource as well as Neusoft’s online management system. As the largest online university and one of the gateways of internationalized network education in China, NOU will increase the number of the online learners to 500,000 in the next five years.

    At the launch ceremony of the Neusoft Online University website, the Opening Ceremony of the first “Education and Service Center of Neusoft Online Education”—(platinum agent) Dalian Zhongyu Trade Co., ltd was awarded. It is reported that besides Dalian, the “Education and Service Center of Neusoft Online Education” in Shenyang, Ha’erbin, Changchun, Beijing, Jinan, Liaocheng and Xi’an will also be set up shortly.

    Striding into IT network education is the right choice because it connects to the advantages of industry and resource and suit to the industry climate demand. We believe that NOU will attract more and increasing love of online learners in the process of stepping into the gateway of internationalized network education in China.